The official blurb from the book jacket

“This book explores what every executive must know to manage the environmental challenges facing business and society. Based on the authors’ years of experience and hundreds of interviews with corporate leaders around the world, Green to Gold shows how companies generate lasting value–cutting costs, reducing risk, driving new revenues, and creating strong brands–by building environmental thinking into their core business strategies.

Daniel C. Esty and Andrew S. Winston provide clear how-to advice and concrete examples from companies like BP, Toyota, IKEA, Nike, and GE that are achieving both environmental and business success. The authors show how these cutting-edge companies are establishing an “Eco-Advantage” in the marketplace as traditional elements of competitive differentiation fade in importance. Esty and Winston not only highlight successful strategies but also make plain what does not work, spelling out why environmental initiatives sometimes fail despite the best intentions.

Green to Gold is written for executives at every level and for businesses of all kinds and sizes. Esty and Winston guide readers through a complex world of resource shortfalls, regulatory restrictions, and the growing pressure from customers and other stakeholders to strive for sustainability. With a clear focus on execution, this book offers a hard-hitting yet thoughtful and inspiring road map that companies can use to cope with environmental pressures and responsibilities while sparking innovation that will drive long-term growth. Green to Gold is the new template for global CEOs and managers who want to be good stewards of the Earth — and deliver bottom line results.”


*Available at the UCF Library*

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